
Secretary of State Marco Rubio used Tuesday’s America.gov launch to do more than talk about websites. He held up the next American passport.
The 2028 book, developed with the federal National Design Studio and nicknamed Flight of the Eagle, keeps the familiar navy cover. What changes is the hierarchy. “United States of America” moves to the top. The Great Seal sits larger, more prominent, and more gold. Flip the pages and an eagle appears to take flight, a zoetrope effect that carries the reader across 250 years of American history.
That is not a concept sketch. Rubio presented it as the standard passport Americans will start receiving in 2028.
According to Rubio’s remarks and reporting from the event, interior pages will carry artwork of the nation’s story: Lexington, westward wagons, the transcontinental railroad, the Wright brothers, and astronauts planting the flag on the moon. The eagle motif repeats on right-hand pages so the bird seems to soar when the book is riffled.
The State Department also plans a different arrival experience. Instead of a plain envelope, the 2028 passport is expected to come in a box closer to a consumer product unboxing, a change Rubio has described as matching the document’s stature.
A separate April 2026 Federal Register notice already flagged the next redesign, known as Series B, for an anticipated 2028 rollout. That notice also said the Department will move from two book sizes (26 and 50 pages) to a single 38-page book for most issuances, keeping a smaller emergency book.
This 2028 design is distinct from the limited 2026 commemorative “Patriot Passport,” which featured President Donald Trump’s image for the nation’s 250th anniversary. Rubio’s Tuesday unveiling was about the next everyday passport, not that special edition.

source: U.S. Department of State / Freddie Everett, via Wikimedia Commons
The design is the headline. The process is the policy.
Rubio called the current first-time application a maze of printed forms, drugstore photos, appointments, and lines. Through America.gov and Login.gov, applicants will be able to pull existing government data, take or upload a photo at home, preview how that photo will look on the finished page, pay, and track status with an estimated delivery date.
In his prepared remarks, Rubio said Americans will be able to apply for a first passport entirely online starting next year, with a goal that the vast majority can apply for a passport or passport card on America.gov by the end of 2027. Some contemporaneous reports described a December 2026 start for first-time digital applications. The Department’s public goal is clear: fewer offices, fewer printouts, more access from home.
About half of Americans currently hold a passport, Rubio said. The stated aim is to raise that number by making the document easier to obtain.

source: Wikimedia Commons (2024 standard-issue U.S. passport cover)
Watch Rubio present the redesign: Marco Rubio Reveals Redesigned U.S. Passport (New York Times video)
Rubio framed the passport as more than a booklet for border officers. “A passport is more than just a travel document,” he said. “It’s an expression of the unbreakable bond between the nation and the citizen.” Elsewhere in the same event he put it more simply: anywhere in the world, the book says the holder is an American, and the country stands behind that person.
That language is why the gold seal, the flying eagle, and the boxed delivery are not just design flourishes. They are the administration’s argument that citizenship documents should look and feel like they belong to a serious country.
The 2028 book is still two years away. The application overhaul is closer. If you travel, renew, or plan a first passport, this is the window to watch: how fast America.gov actually works, whether at-home photos meet the same security bar as studio shots, and when the first Flight of the Eagle books leave the Government Publishing Office.
What do you want on a U.S. passport cover: a bigger gold seal, a moving eagle, or just a faster line? Drop a comment, tap like if you want the full 2028 rollout tracked here, and subscribe so you do not miss the first official stills of the finished book.
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#USPassport #FlightOfTheEagle #MarcoRubio #America2028 #PassportRedesign
U.S. Department of State remarks, America.gov event, Sept. 29, 2026; Federal Register notice on single-sized passport books, April 20, 2026; contemporaneous reporting from Spectrum News, Deseret News, The Hill via State Department posts, and The New York Times video of the unveiling.
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